March 28, 2009

Measuring Success

Posted in Business, Technology tagged , , , , at 5:30 pm by lindaslongview

magnifyingglassAs a process development specialist, measurement advice, admonitions, and charges are entirely imbedded in my psyche. As I think about measurement, the two adages that immediately surface in my mind are Goldratt’s observation: “Tell me how you measure me and I’ll tell you how I’ll behave” (this is about the behavior of people in organizations) and Deming’s popularization of what has now become the Six Sigma mantra of “Define, Measure, Analyze, Improve, Control” (this is about improving inanimate processes).

The challenge with measurement is sometimes it is hard to figure out how to measure something or collect the data in real-time. I, for one, have developed some of the kookiest measurement schemes ever (if you are interested, ask). Yet some measurements do not lend themselves to monitoring over time – they do not become systems or processes. As such, I have always been a bit envious of internet based processes and marketing campaigns for which is almost trivial to collect data real-time.

As a hard-core data junkie, when I read Super Crunchers by Ian Ayres, I was in awe and intensely jealous of the ease with which definitive process improvements were possible. However, I read a blog post yesterday that reminded me that even though it is may be easier to measure and improve (some?) marketing campaigns, organizations sometimes do not take the long view and measure performance!

So, even though it is well known that measurement is a key to success over the long view, organizations require constant reminders to measure their success. Consider this your reminder…plan your systems to include measurement and build them that way!

Do you have a measurement story?